Built and ran the merchandising and commercial operation for an international EV motorsport event’s 2026 UAE cycle: a full storefront, supply chain, and on-site sales operation.
The whole commercial stack, stood up from nothing on a fixed event deadline:
The operation was reviewed afterward with a structured post-mortem, used to redesign the commercial model for the next cycle.
Running the thing was half of it. The other half was treating the result as data: what the storefront, the supply chain, and the on-site operation each got right and wrong, written up so the next cycle starts from evidence rather than memory.